Selected work
Projects
Five products, one method: make the decision visible, put it in a prototype you can hold, and design the system that keeps it true after launch.
Potok
Team OS with an AI strategist · 0→1
A workspace where the plan, the work and the assistant live in one place. The model reads the team’s context and answers in the language of the roadmap, not of a chat window.
ISU
Enterprise platform, one design system · scale
A platform that had grown three of everything: greys, radii, half-trusted docs. One token architecture, one component set, and documentation that finally matches the code.
Nomad Spaces
Two-sided marketplace, web + iOS · launch
Supply and demand on the same map. Hosts publish in minutes, guests book without reading a manual, and both sides look at one version of the truth.
Route DNA
AI coaching for cyclists · iOS concept
Every ride has a shape. The app reads it, compares it with what you meant to do, and answers in one sentence instead of a dashboard of charts.
Entezia
Identity as a philosophy · brand
One idea held in two overlapping circles: what a company is and what people see of it. Identity built as an argument rather than as decoration.