052023
Entezia
Identity as a philosophy · brand
- Role
- Brand and identity
- Year
- 2023
- Scope
- Brand · Identity system · Motion
Identity built as an argument rather than as decoration.
One idea, held in two overlapping circles: what a company is, and what people see of it. Type, colour and the way the mark moves each had to defend that idea or leave.
What is left is a system a small team can hold in their head — two shapes, one accent, and a rule for what happens where they meet.