012025

Potok

Team OS with an AI strategist · 0→1

Role
Principal product designer
Year
2025
Scope
Strategy · Product design · Design system · Prototype in code

A workspace where the plan, the work and the assistant live in one place.

Teams were running the week in one tool, the strategy in another, and the argument about both in a third. For an assistant to be useful it had to read all three, so the first decision was structural rather than visual: one model of the team’s work, and every screen a view onto it.

The AI strategist answers in the language of the roadmap — objectives, owners, the week — and always shows the rows it read. The whole thing was prototyped in code before engineering saw a ticket, so motion, empty states and failure modes were argued about on a device instead of in a deck.