cr8tive

Products people trust with their money, their data and their time.

ShipIdea → App Store

PrototypeIn code, not slides

NowOpen to Lead / Principal

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Why it works

Most product problems are not screen problems. They’re a decision nobody made yet. I make the decision visible, put it in a prototype you can hold, and design the system underneath — so the screen can stay quiet and the team can stay small.

Selected clients Enterprise · Retail · Finance · Agencies

and yours

Selected
work

2023 — 2026

01Potok Team OS with an AI strategist · 0→1 2025
02ISU Enterprise platform, one design system · scale 2024
03Nomad Spaces Two-sided marketplace, web + iOS · launch 2024
04Route DNA AI coaching for cyclists · iOS concept 2023
05Entezia Identity as a philosophy · brand 2023

All projects

ServicesDrag / scroll →

What you
actually get

Four things, end to end. From the whiteboard to the App Store — and the metrics after.

Strategy

Product clarity in weeks, not quarters

A fuzzy ambition becomes a roadmap the whole company can see: positioning, product logic, the shape of the thing three years out. Founders use it to raise; teams use it to stop arguing.

Systems

Design systems that let forty ship like four

Tokens, components, design-to-code pipelines. Built so the next hire is productive on day two and the next redesign never happens.

Mobile

iOS products that feel native because they are

HIG-grade interfaces with real motion, real gestures, real constraints — prototyped in code before engineering ever sees a ticket.

Interfaces where the model is a material

Assistants, copilots, agentic flows. Designed for trust: what the model knows, what it’s doing, and how to stop it.

Yuri · design engineer

The best interface is the one you stop noticing. The best product is the one you can’t.

I’ve led design for banks, enterprise SaaS, marketplaces and AI products — inside organisations with thousands of people, and inside startups where I was the whole design team. I work where product, business and engineering overlap, and I’m most useful when the brief is still a question. I’m a design engineer: I design in Figma and in code, and I ship.

100+products shipped — from banking apps to AI assistants

Millionsof people use products built on my design systems

Fortune 500clients, from Nike to J.P. Morgan

Days, not monthsfrom brief to a working prototype in code

Recognition
Awwwards
The FWA
Apple Best Apps
Red Dot Design Award
Behance